O paiche já está disponível para degustação

We are building a new brand, Amazonian Reserve Peru, around one of the great fish of the Amazon: paiche, known to science as Arapaima gigas. Behind the brand is a partnership with one of the most established aquaculture producers in the Peruvian Amazon, a company with the breeding stock, the facilities and the experience to raise paiche to a consistent standard, season after season, without drawing on wild populations.

What makes that possible is control over the full life cycle. The fish are bred on site from a carefully kept selection of breeders, hatched and grown from fingerlings, then raised to size in professional aquaculture facilities in the Amazon. Because every stage is managed, nothing is taken from the rivers, supply holds steady through the year, and each fish can be traced back to where it was raised.

Paiche is one of the largest freshwater fish in the world and has been part of Amazonian cooking for generations. In the wild it is a protected species, which is exactly why raising it this way matters. It takes the pressure off natural stocks and, at the same time, gives kitchens a dependable supply of a fish that would otherwise be very hard to source responsibly.

For the kitchen, it is an easy fish to like. The loins are large and almost free of small bones, so there is little waste and the butchery is quick and clean. The flesh is firm and pale, with a mild, slightly marine flavour that carries seasoning rather than hiding behind it. It cooks evenly, keeps its shape on the heat, and gives even portions from one service to the next.

It is also genuinely versatile. Raw, it makes excellent ceviche and tiradito, slicing cleanly and standing up to leche de tigre and Amazonian aromatics. Cooked, it takes a hard sear or an open grill and comes out with a proper crust and a moist centre. It belongs on Peruvian and Brazilian menus, and sits just as comfortably in a contemporary kitchen looking for a centre-of-plate fish with a real origin behind it.

Amazonian Reserve Peru brings all of this together under one name you can count on. It means one origin, one consistent standard, and traceability we follow from the source, so the quality does not drift from one delivery to the next and the paperwork is there when you need it.

We are now introducing Amazonian Reserve Peru to professional kitchens across several international markets, in the cuts and formats that restaurants and distributors actually work with. Paiche is the first species to carry the brand. A second Amazonian fish, doncella, will join the range as the programme develops.

Early allocations are open to chefs and buyers ahead of the wider launch. If you would like to taste the product, request full specifications, or discuss supply for your market, get in touch and we will take it from there.